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Journey

Taco Bell Packaging, Visual identity, New Taco Bell packaging


Taco Bell Photoshoot
Ben and I started a 2 day guerrilla shoot, bouncing around SilverLake Los Angeles scouting locations. It was a cool sunny day of test shots, dreamy lighting, and hanging out at some Taco Bell parking lots longer than two grown men should. The next day, with a great team of street cast models and friends was a blur, jumping from location to location, and improvising as we went. At 9 when we wrapped, our team (who had been eating Taco Bell all day) had the sheer force of will to take us to a local Taqueria for more Mexican food. We capped the day off with a flaming tequila shot toast and a night of beer, metal and pool. Thanks to the supremely talented Ben Pier, his assistant Jacob Messex, and all the models who shared their vibes to create some beautiful imagery. All images ©Ben Pier.